byPhi

About

Content worth looking at.

Hi, I'm Phi — a UGC creator and content strategist specialising in aesthetic, high-converting content for hotels, travel brands, lifestyle products, and tech platforms.

I create short-form videos, photo stories, and branded content that speaks directly to your audience — whether you're a boutique hotel looking to fill rooms, a brand ready to scale, or an app that needs a human face.

I'm a photographer first, creator second. Having lived across four countries as an expat, I've built an instinct for what makes a place, a product, or a moment feel worth stopping for — and I bring that eye to every single collab.